Topic 4 Dissemination of the project
The entire tracking process above serves as a very useful platform for setting up a workshop to present the project to all the social agents with whom we have already contacted, and with whom we have not yet done so, and perhaps also serve as the first self-diagnosis workshop.
The objectives of this workshop are several:
- make known the project, arouse interest (people have to see it as useful, that it is of use to them, as their own),
- encourage participation in it (here you can already talk to people for the working groups)
- collect suggestions and demands regarding the subject of analysis.
- Pay attention to the call: the informal call (by phone, orally, etc.) is useful, but it must also be done formally, although without bureaucracies that can keep people away from us. The time and day of the call are very important; we have to be flexible depending on the availability of people and be attentive to possible events that are going to take place so as not to coincide (a party, a football game...).
- If possible, it is important to take advantage of the contact with some people, entities or organizations so that they support the call. If we facilitate and encourage the participation of some people/groups in the start-up, this will encourage their involvement during the rest of the process (but trying not to see only the leading role of some people...). We have to take great care not to be sectarian or appear so.
The Multimedia Team
Dissemination tasks with the press or local media, managing recording devices (videos, etc.) or establishing a network with Internet media are becoming increasingly important. We can always find someone who is encouraged to set up a small team that serves to give these coverages.
We must take care of these first contacts and with some regularity they must be participants in the process. Not only using the telephone, because with the new technologies many innovations can be made and people can feel gratified in this way. It is not about rigid operating structures, but about flexible ways of collaborating.
We will all be incorporated into the same process as Informal or Formal Communicators.
For example, it is important to study which people of all cultures or sensitivities that may be in a community should be at a press conference, or in a photo of the process. Undoubtedly, there are always leaders who want to stand out, and this is unavoidable, but the roles can be distributed, having several spokespersons instead of just one and making the presentations collectively. It can be explained that for the sake of the process, it is better for more heads to be visible than fewer, etc.
- Use the local media (radio, television and press) for dissemination: if we take them into account from the beginning and make them feel part of the process, they will also give us a chance throughout it.